This comprehensive course equips travel advisors with the strategies, tools, and mindset needed to turn Familiarization (FAM) trips and educational travel opportunities into powerful marketing and business development tools. Whether you're participating in a hosted FAM, attending a supplier event, or creating your own independent FAM during personal travel, this course provides step-by-step guidance to help you gain valuable insights, create compelling content, and build stronger client relationships.

Through a series of targeted lessons, advisors will learn how to:

• Prepare for a FAM trip with destination research, supplier insights, and outreach to visitor bureaus

• Capture impactful photos, videos, and notes while on-site without missing the experience

• Leverage the trip to generate content, grow engagement, and convert interest into bookings after returning home

• Create destination-specific marketing resources like guides, sample itineraries, and tip sheets

• Organize independent FAMs during personal travel and professionally request support from tourism boards

• Use educational events and supplier connections to deepen product knowledge and increase credibility

Whether you're new to the travel industry or looking to take your FAM strategy to the next level, this course will help you confidently transform educational travel into long-term business value.